Why Is a New Parking Lot a Great Investment for Your Business? - Arnold Asphalt

It’s important to recognize when you need a new parking lot. Here’s why.

Commercial Curb Appeal

If your store windows are filthy, that tells people you don’t care enough about your business to maintain its look. Customers will get the same impression from your parking lot. A lot that hasn’t been updated could indicate you don’t do enough good business to retain such services, and that could easily turn people away. Potholes, cracks, faded paint can be fixed, but some damage could be so severe that it requires replacing the whole thing. A new parking lot can be attractive, which is the whole point of curb appeal. Drivers by will take a second look, and even consider patronizing your business. There’s a lot to be said for a cosmetic enhancement for a store front.

Customer Retention

In addition to attracting new customers, it’s just as important to retain old ones. People who patronize your business rightly expect a level of professionalism. A parking lot that hasn’t been maintained or upgraded does not give this impression. If they have to watch out for potholes or cracks, or see weeds growing around curbs, they’ll get the idea you don’t care enough about your appearance to tend to it. This could also lead them to believe your business is suffering financially, giving them every incentive to patronize another business. New paint and a complete smooth asphalt service will show them you appreciate their business, and will accommodate them. The more professional you look, the more returning customers will be proud to say they’ve worked or shopped with you. This will keep them coming back.

People Prefer Safer Spaces

Even aside from local or state safety ordinances, people have no desire to park or even walk through an area that looks hazardous. Some of your customers or clients might be disabled. Even if they’re not, no one walks to try and traverse sloping portions of asphalt, large cracks. They certainly don’t want to damage their vehicles with such obstacles. A new parking lot will eliminate all these hazards. Bright painted lines guide vehicles safely. Level, smooth asphalt is easier on tires, and easier to walk across. A customer who feels safe becomes a loyal one.

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