How Can an Unkempt Parking Lot Deter Customers? - Arnold Asphalt

When you’re a business owner, it’s important to keep all aspects of your company looking as good as possible. Here’s a list of all the reasons you need to keep your parking lot clean for your business.

A Clean Parking Lot Makes a Good First Impression and Attracts Customers

The truth is, it’s not something we typically think about when we drive to a place of business… that is, unless the lot is dirty or untidy. An unkempt lot may indicate that the business doesn’t value itself, or its patrons. On the same token, an attractive parking lot that is clean and free of garbage, oil slicks and debris, tells customers that you take pride in your business, the environment and the surrounding area. Customers do pay attention to where they spend their hard-earned dollars.

Prevents Rodent Infestation

Clean parking lots and parking garages deter pests from making their territory and setting up shop in your space. This is vital, as pests will breed in unhealthy conditions, cause structure damage, scare away potential customers and inhabit the space for a long time. Once rodents find a new home they like, it’s very difficult to get rid of them.

Extends the Surfaces Lifespan

Especially when it comes to parking lots paved with asphalt or concrete, debris that’s left to build up on the surface over time will wear it down faster than anticipated. The constant friction from dirt, sand and other rubble will work as an abrasive, leading to early onset deterioration. Sweeping away debris also leaves the drains open for proper water flow. This means standing water won’t be an issue, as puddling will also lead to asphalt and concrete decay.

Customer Satisfaction

No matter how many regular customers you currently have, you are likely always looking forward to gaining new customers to increase store revenue. You may not realize that the key to attracting those new customers could be as simple as cleaning your storefront up. Ninety-five percent of shoppers take a storefront’s appearance into consideration when deciding whether to even enter the store or not. In addition, over half of all retail shoppers surveyed stated that they have chosen not to enter a store simply because the storefront was not clean.

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